Fashion Designers Pre Production Survey

Do you have Fashion Designs you’d like to have made into patterns and prototypes to test your designs?

As the Founder of Orlando Fashion District its my mission to help you!

This is Step 1 on the pre production path to getting Your Fashion Designs into production and becoming a bonafide Fashion Designer!

Most of my clients ARE NOT educated or experienced in Fashion. Most have day jobs they want to eventually quit and are transitioning into fashion as their exit strategy.

You do not need a degree or experience in Fashion to become a successful designer. When you surround yourself with people who can guide you through the process by connecting you with the experts, you can get there from here.

I can work with you one of two ways. I can teach you as much as you’d like to learn or know to manage the daily details yourself OR you can hire me to manage it for you while you design and make all the big decisions.

Take this survey about how far along you are with your designs and get a free consultation from me on what next steps you can take to move forward.

https://form.jotform.com/81332938508158

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10 Ways To Pre Sell Your Fashion Collection

As the Founder of Orlando Fashion District, my mission is to help Fashion Designers succeed in business.

Here’s some of my best advice on how to leverage the money you spend on patterns and prototypes to fund the production of your designs vs spending thousands of dollars on a production run that hasn’t been tested on the market yet and hoping it will sell.

  1. Wear them! I highly recommend making yourself the fit model for your Designs whenever possible. Why? Because when I wear what I’ve designed (last night for example) I handed out 20+ business cards at a rock concert to people who said they loved the Steampunk Themed Top Hat, Jacket and Boots I made. I had 2 different people offer me $150 to buy my hat right off my head! Stand out in a crowd. Make yourself a walking billboard and engage your admirers by stopping right then and there and have them follow you on your social media accounts. Boom. Wearing your designs will also let you test the reaction, fit, fabrics, laundering aftermath and so on. It’s a necessary part of the research and development of your brand.
  2. Do a professional looking photo shoot of your designs. Hire models if needed, have a nice background, good lighting and get some great shots of your designs from all angles. These photos can be used for multiple things, which I will outline further below.
  3. Post photos to your social media. This is huge and if you don’t already have a website, Instagram or Facebook page for your designs you better get on it! Use your social media to showcase, debut, take pre orders for your designs and get feedback from your followers. If you need help building an Instagram account, I highly recommend KelpSocial.com they took our Orlando Fashion District account from 200 to 3,600 and growing, organically in a matter of weeks. Tell them you were referred by Orlando Fashion District and get a free month plus 10% off after your trial. You can set your Instagram account up to share your posts to Facebook, saving a lot of posting time.
  4. Launch a crowdfunding campaign. One of the best gurus in the industry on how to do this is Shannon Lohr at Factory45.co Presell your designs and fund your first production run with advanced orders using Your prototypes and photos. You’ll need to have your fabrics sourced and production numbers together with everything ready to rock and roll when the pre orders come in.
  5. Do a Runway Show. This will get you some great professional runway photos of models wearing your designs, good feedback from the crowd and potentially some buyers. I know Designers who sell their fashion right off the runway and take orders for their designs.
  6. Show your Designs at Convention, Tradeshow or Expo events. Some of the biggest events are the Surf Expo for swimwear designers, (surfexpo.com) Magic Las Vegas is one of the Fashion industries biggest sourcing events. http://www.ubmfashion.com/shows/magic I know designers who walked in with prototypes and walked out with Production contracts in hand.
  7. Negotiate retail contracts. I know a woman with an extensive list of top department stores and retailers who she can negotiate retail contracts with of your designs. Contact me directly for this inside information at Gina@PsychoSeamstress.com
  8. Start small on Etsy. Use your photos. Find a local seamstress who can make your designs as needed and sell them with up to a 6 week turnaround time. Get paid in advance and then ship it out made to order.
  9. Ask for Boutique orders. Pack your designs into a garment bag or suitcase and take them around to local boutiques with swatches of any other available fabrics. Show them your collection and ask for orders with a 50% deposit of at least 2X your cost and get the balance on delivery. They should be able to resell your designs for at least 2X what they paid you. (Keystone Pricing) If you can charge more then definitely do!
  10. Use Influencers. Ideally you should give your design to them for free, have them take photos wearing it and write you an unlicensed review you can use, post or share to your social media. Ideally an influencer should have at least 10k followers, be willing to blog their review, post photos to their social media and tag you. If you’d like me to review your design email me at Gina@PsychoSeamstress.com to see if we’re a good match.

For more help, resources and information on how to launch your own fashion brand, many of my clients have hired me as a consultant.

I can help you get through your patterns and prototypes, get graded and digitized, source fabrics, get your social media and branding image together, launch an influencer campaign, find a production house, show your collection on a fashion week or celebrity attempted runway show anywhere in the world and more.

Fashionably Yours,

Gina Vincenza Van Epps

Fashion Influencer

aka Psycho Seamstress

Founder of

Orlando Fashion District

Fashion Destination

#ofd

http://www.Psychoseamstress.com

http://www.OrlandoFashionDistrict.com

Follow me on Facebook, Instagram, LinkedIn and Quora

7 Ways to Make Money Sewing

1. Sew for hire. I’ve been doing this since 2008 by placing an ad on Craigslist under Creative Services. People who need things made but don’t know how to sew, will hire you. Use photos from completed projects for your next ad and make social media profiles and posts to further market your work.

2. Apply for sewing jobs. I work at Universal Theme Parks as a Costume Fabrication Specialist, making costumes, doing repairs and alterations.

3. Provide Mobile Wardrobe Services, this can include sewing and other related services like laundry, steaming, ironing, dressing assistance and more. I’ve been doing this since 2011 for an event production company that staffs the local crew at arena shows. I’ve worked for over 50 touring celebrities and dozens of Broadway shows.

4. Design and Sew your own ideas and use sites like Etsy or Shopify to sell them online. I have a friend (above Alienphant) who makes a living renting booth space at Cosplay Conventions selling her fun fashions. You can also partner with local boutique to consign your work or do trunk shows.

5. Create a collection for a runway show. Once you have about 10 looks, you can use your prototypes for a photo shoot, runway show and even continue on into production. Above is CJ Golden of Starboy Swimwear. You can sell your designs right off the runway or take custom orders.

6. Teach Sewing. I teach sewing to all ages with in home private lessons and hold group sewing classes at local community centers.

7. Do Commissioned Replica Work, I’ve made several reproductions of film, characters, rock start tribute band costumes and Fashion.

What creative ways have you used your sewing skills to make money?

Gina Vincenza Van Epps

AKA Psycho Seamstress

Founder of Orlando Fashion District

Mobile Wardrobe Services

Costume Rigging Illustrated

House Of Vincenza

Orlando, FloridaGina@PsychoSeamstress.com

Now Offering Consulting Services, Wardrobe Styling, Speaking and Teaching for Fashion, Wardrobe and Costume Related Projects, Worldwide.

ginaRecently, I was head hunted on LinkedIn and asked to apply for a costume related department head job at a large theme park opening in another country.  The duties were similar to what I do now, between my work on concert tours and at Universal Theme Parks. I was later told, I was “overqualified” AND that they didn’t think they could “afford” me. I was initially shocked by these two labels and their perception of me, based on the work I’ve done so far.

There are times when other people’s opinions matter and times when they don’t. (For me that’s MOST of the time!!)  In this particular case, it inspired me to realize, it was time to reach higher and raise my price tag.

I thought long and hard about where I was in my career. I set many goals for myself, which this “rejection” made me realize, I’d already achieved. Been There, Done That! Sewing for living, was the vehicle that got me where I am today, but it’s not something I want to physically do on a daily basis anymore. I want to do more designing, styling, project management and consulting work.

img_2621Over the last few years, I created a ton of social media that consistently leads people to call or email me on a daily basis for mobile services in Orlando, FL and beyond. It’s a niche I created. If you google “Orlando Seamstress” or a few other related key words, my Psycho Seamstress Social Media dominates the search results. I did that using SEO, key words and tagging techniques I learned in my website marketing days.
Due to my work for multiple A List celebrities on a regular basis, sewing costumes for Justin Bieber, Taylor Swift, Rihanna and most recently Beyonce, I have become a very well known and highly demanded expert at helping out-of-towners connect to everything they need, on short notice, to successfully execute multi million dollar shows, on the fly. Because of all of the high end work I do, everyone I know in this business, wants to work with me, which has helped me create a very large network of talent, vendors and suppliers, who I keep on speed dial and will take my calls after hours.
Bey Crew

Here’s the wardrobe crew I put together to work on costumes for Beyonce during the 3+ weeks she was in Tampa rehearsing.

There are some interesting dynamics going on in the entertainment industry right now. High fashion is becoming the trend on a lot of concert tours with Beyonce leading the charge on that, in a way I’ve never seen before.  Meanwhile, costumes are having a huge influence on fashion, as evidenced by the now mega industry of cosplay with “cons” popping up everywhere. It has become hard for me to keep myself grounded on one side of the fence or the other. I’ve had to learn how to balance two very different animals to earn a living. Quite frankly, I don’t know of anyone besides myself, who has both the experience (in fashion, concert tour, theme park, theater and costumes) and flexibility I have. All of my mentors and top go to people are tied down to running a traditional brick and mortar type business, where as, I am not. Becoming Mobile and ready, willing and able to travel, caters to a very underserved clientele. I can literally fit everything I need to work with, into my 2 seat, hatch back sports car (including a full size garment rack, dress form, sewing machine, serger and suitcase full of supplies with room to spare) and be on the scene in a matter of hours. (Putting all of that stuff on a plane for a short gig is a literal and logistical pain in the arse, half of it would get confiscated by security and the rest would be at risk for being damaged or lost. Some of my clients really don’t even know what they need to get the job done, but Psycho Seamstress just sounds like the perfect solution!!) After assessing the situation, I can make a few phone calls and have an entire crew, locked, loaded and ready to rock and roll.

If you think you’ve got an impossible project, with an ambitious deadline, here are some recent examples of my “air traffic control” type skills…

January 2016: Matrix Destination, Grand Finale Fashion Show, Orlando, FL 

matrix-renatoI was hired by the event company to assist, up and coming NYC Art Couture Fashion Designer Renato Dicent. (An amazing and impressive young man, with some cutting edge designs and skills that got the attention of Heidi Klum, Madonna and More!)
The Assignment:
  • to create several last minute dresses to coordinate with some over the top hairstyles needed for the avant garde fashion show in less than 3 days. Challenge Accepted
  • In order to execute this seemingly impossible task, I stayed on location for the next 3 days to work with Renato and his NYC team and coordinated everything he needed, from shopping for specialty fabrics with my local discounts, providing sewing related equipment, materials and supplies, coordinating off site specialty services and finding a 24 hour pattern maker, runner and sewing team, who had their own mobile equipment and could come and work with us onsite. renato-dress-gina
  • I accomplished all of the above, while sewing one of the dresses myself and helping on multiple others.
“The fabulous opportunity to work with Gina for NYC designer, Renato Dicent to create avant-garde wardrobes for the Matrix Destinations’ Grand Finale Fashion Show in Florida was one of the most incredible opportunities in my life! Gina is an amazing, skillfully, creatively talented and enthusiastic person. We were a great buddy in the creative team to make many avant-garde dresses with a super tight deadline. Gina fast became a key person in creation, the sublime show would not happen without her. I was honored to work with Gina and hope from the bottom of my heart to work together again. I can’t say how much I am looking forward to seeing her phenomenal future in the creative world!”
– Sho Konishi, Fashion Designer, www.sho-konishi.com

April 2016: Beyonce Formation World Tour, Onsite Costume Fabrication, Raymond James Stadium, Tampa, FL 

  • Due to my extensive database of local sewing beyonce-formation-world-tourtalent, I was asked to assemble a team of several local pattern makers and stitchers, who had mobile equipment and could work on location for 3 weeks consecutively.
  • We provided onsite alterations, costume rigging, fashion to costume conversions, pattern making and fabrication on hundreds of costumes for this tour.
Adding Gussets

Adding Gussets

  • I was featured in Beyoncé’s Behind The Scenes “BTS Formation World Tour (Fashion)” Video, which she posted on YouTube and Facebook, where I was interviewed about what we were doing to convert her high end fashions to costumes at about the 1:20 mark.

Here’s the link for that… Beyonce BTS Formation World Tour Fashion Video

“Gina continues to be our go-to supplier and resource for all things costume related.  Her experience in A-List wardrobe maintenance and design is extensive. Gina has sewing / textile / accessory resources across the country making her a “one stop shop” for assistance no matter where our clients are located within the USA.  If you want to make one call and solve all your costuming / wardrobe / apparel needs then Gina is the call to make.”
– Megan Duckett, Founder and President, Sew What? | Rent What?, Rancho Dominguez, CA

 June 2016: Microsoft Corporate Event, Amway Center, Orlando, FL

microsoftI was hired by the event company to provide a variety of services which included:
  • Shop for and tailor to fit, a man’s suit for their EVP onsite, so he would not have to leave his hotel suite.
  • Put together a mobile design and sewing team to fabricate costumes onsite, to be worn by their keynote speakers during an event at Amway Center.
  • I stayed onsite for 5 days to design, shop, fabricate, coordinate outside services and overall manage this project, which culminated in making final adjustments to costumes, moments before they hit the stage, all executed under their initial budget allocations.

Other Projects I consult on:

I consult with film makers, photographers, theme parks and show creators on getting pre production wardrobe related concepts and realistic budget numbers together including:
  • Concept Design & Illustration by Award Winning CDG Talent
  • Fabrication Estimates & Options from FL to NY to LA
  • Sourcing or Creating Custom Fabrics & Materials to fit any theme
  • Off The Rack Wardrobe Options
  • Wardrobe Styling and Personal Shopping for Top Executives & Celebrities Worldwide
  • Rental Costume Options
  • Wardrobe Crew Coordinator for Touring, On Location or Head Of Wardrobe jobs worldwide
“I am Alex Lorre…(film) producer belonging to (Hollywood) Union. I recently had the pleasure of working with Gina for nearly a year on a very high budget Space Horror Film script. She vetted award winning costume designers, the worlds largest fabricator of space suits, researched production houses, rental costume options and helped us create an archive of futuristic costume design concepts, high tech and cutting edge fabric samples and more. She is relentlessly ambitious and it would be my pleasure to have her on my team in the future. She is a pleasure to work with. I would rank her as one of the best Costume designers we had in our previous projects. Gina is the type of person you want leading from the front. Furthermore, she is what I consider to be a “hard charger”. She outshines her peers in whatever she chooses to accomplish. Gina has always impressed me as a bright, articulate, enthusiastic, reliable person. Should you have any questions regarding working with Gina please feel free to contact me at alorre2002@gmail.com”  
“Let me say that working with Gina on past projects has been a pleasure. Gina has proven to be very reliable, talented and extremely knowledgeable in her craft.  She would be a valuable asset to any project. I not only recommend her, but I would hire her again with out reservation.”
– George Catalano – Florida Stunt Man, Actor, Film Maker, TopCat Film Productions
“Working with Gina is an experience.  She definitely raises the bar on any project she is involved with.  You can plan on being blown away by her work. It will exceed your expectations, many times over. I hope she is available for all my projects.”
– Ken Barr –  Author, We Are The Road Crew, Florida Film Maker , Ken Barr Films, Main Stage Manager, 70,000 Tons Of Metal Cruise
13620231_698239740314598_624857886211809706_n
My Mobile Wardrobe Services database, site, Facebook PageFacebook Group and extensive LinkedIn Network allows me to help others staff sewing, touring and head of wardrobe positions world wide.  Looking for crew or staff?
I can give you the names of multiple qualified people willing to travel, tour or relocate for wardrobe positions worldwide.

High End Repair and Restoration Coordinator

If you are:costumes
  • on tour with valuable fashions or costumes you need repaired while on the road
  • a museum, cafe, attraction or otherwise display historical and memorabilia costumes or fashion
  • have a valuable private collection in need of repair or restoration
With a:
  • High risk of causing further damage by moving said items
  • High Cost of Security or Insurance Expense to move
I can:
  • travel world wide to where these items are located
  • professionally photograph and document the issues in question
  • provide a written report and recommendation for possible solutions
  • provide a list of qualified repair experts, who can travel to or be retained
  • or possibly repair the items onsite, myself

Wardrobe Stylist / Fashion and BTS Blogger

kent-stetson-handbag-herb-clutch-3

Kent Stetson “Herb Clutch” to be featured in a teen horror film I am working on.

Once I started working for celebrities, behind the scenes, having influence on and making decisions about things that would be seen on film, stage, runway or at events, designers started sending me fashion and accessories to use, wear and or asking me to give them away to people of influence in their target market.

If you’d like me to consider your brand for placement email me at Gina@PsychoSeamstress.com
Some of the brands I’m working with right now include:

CRI Book CoverSpeaking and Teaching Engagements

This year I finally decided to write a book I’ve been threatening to do for several years on a behind the scenes art known as “costume rigging”. Click here to support my Indiegogo “Costume Rigging Illustrated” book campaign. 
  • You can support me here by ordering a copy for as little as $10
  • You can book me through this indiegogo funding campaign for a limited time for speaking or teaching engagements, or just have dinner with me to pick my brain.
I am willing to travel anywhere worldwide to speak or teach about what I’ve done in entertainment, fashion, costuming or any other related subject of my expertise.

Don’t assume you can’t afford me or that I am overqualified for your project.

img_3083

I don’t always take every job myself and I may be able to help you find the right person.
Take this survey, to see if there’s something I can help you with!!
I’ll give you a free consultation to evaluate your project via email, phone, Skype or in person and a written proposal on options to meet your needs.
img_3082

Another few seconds of BTS fame, Explained… Thanks Beyonce!!

As my project management career in sewing related ventures continues to escalate, my recent Behind The Scene’s work on Beyoncé’s Formation World Tour Costumes in April 2016 at Raymond James Stadium, became public when Beyoncé, posted on Facebook, a BTS video, which included footage of Jessica and I seam ripping holes into the Balmain Bodysuits, Love working on a Gucci bejeweled bodysuit and flashes of some of the other projects we got to work on.

Here’s the link to the video Beyonce posted on her wall: Beyonce BTS The Formation World Tour Fashion

Here’s some commentary on some of the images you see in the video and what we were doing!

Seam Ripping the Balmain Bodysuit Armpits

Seam Ripping the Balmain Bodysuit Armpits

Opening The Seams

Opening The Seams

Allowing for arm movement

Allowing for arm movement

Me explaining what we were doing to the Balmain Bodysuits

Me explaining what we were doing to the Balmain Bodysuits

Explaining Gussets

Explaining Gussets

Adding Gussets

Adding Gussets

Jessica Demonstrates

Jessica Demonstrates

Love working on the Gucci adorn Black Bodysuits that haven't debuted as of yet

Love working on the Gucci adorn Black Bodysuits that haven’t debuted as of yet

Sue with one of the custom made face jewelry masks

Beyonce’s Wardrobe Crew with one of the custom made face jewelry masks

Beyonce's Wardrobe Crew Lead rinsing out the stockings

Beyonce’s Wardrobe Crew Lead rinsing out the stockings

The Initial Wardrobe Crew I put together to work on costumes for Beyonce during the 3+ weeks she was in Tampa rehearsing.

The initial Wardrobe Crew I put together to work on costumes for Beyonce during the 3+ weeks she was in Tampa rehearsing including myself, Love, Jessica and Renee, my go to girls!

If you are looking for a mobile wardrobe crew for an event, concert tour, onsite fabrication, film, theater tour, fashion show, wardrobe or sewing related specialty runner, wardrobe stylist or other mobile person with wardrobe, sewing, pattern making and on location fabrication skills, check out my facebook page: Mobile Wardrobe Services to put in a crew request or email me at info@mobilewardrobeservices.com

If you ARE a MOBILE seamstress, seamster, couturier, stitcher, tailor, wardrobe person, pattern maker, fabricator of costume or fashion, have a passport, mobile sewing kit and / or are willing to travel, join my facebook group to get called in on gigs like this! Mobile Sewing & Wardrobe Locals and Crew

Special Thanks again to Beyonce for including me and some of my local crew in your behind the scenes video! These were some of the most amazing high end fashions turned costume, I’ve worked on to date. I love getting paid to share my gifts, talents and helping others do the same.

Rihanna’s Anti Tour… Was 50 Shades of Beige :(

Tour Date #2 of Rihanna’s Anti World Tour happened at Amalie Arena in Tampa, Florida on March 32, 2016, where there was definitely a lot going on.


I was working my usual seamstress gig, while designers from LA had flown in with a ton of bags to unpack and were still sorting through all of the different looks for the show. 

They had me cutting and sewing these one piece jump suits for the male dancers, with hoods for most of the day.

My assignment, for most of the day , was to cut and sew a second ser of these hooded jumpsuits for her 2 male dancers.


Towards the end of the day it got a little crazy and I had to put my sewing aside and help get the wardrobe crew get everything prepped for the show.

I loved this look, even though it was only a slight departure from all the beigeness…

As far as the over all costuming goes for this tour, I’m sorry to report, I was underwhelmed.

Can we talk?

I feel bad about saying this out loud, but I’ve worked for Rihanna before, as a local seamstress on her Diamonds tour and I thought those costumes were fabulous.

It just seemed like… a lot of beige…???  

Did anyone else notice that or was it just me?

Maybe they will be adding some more color since the second night of the tour? I’m not sure what was going on there but it was literally “50. Shades. Of Beige.”
😦

How to get your own fabric designs professionally printed by the yard!

How to get your own fabric designs professionally printed by the yard!

A few years ago I was wondering how to get custom fabrics made for clients who were asking for a one of a kind design.

Well I’ve since found and used 2 different ways to do this, even if you only need 1 yard of fabric!

The first way is a little more hands on and the quality is good, but you’ll need to have some basic design skills. You should be able to figure out this DIY method online through a website called Spoonflower.

There are some other websites out there, but this one, I have actually used myself to print a fabric out of my Psycho Seamstress logo, which I cut out and use as labels to sew onto clothing I’ve made. You can design fabrics for yourself or to sell to others for a commission using this site.

Here’s the link to my Psycho Seamstress logo design:
http://www.spoonflower.com/designs/2316838-psycho-seamstress-skull-scissors-half-brick-by-psychoseamstress
Feel free to buy some!! LOL

Not only can Spoonflower print your designs on several types of fabric, but you can also use the images to create wallpaper, wrapping paper or stickers! It was super easy and super cool!

The second way is easier if you know what you want, but don’t exactly have the graphic design skills to make it happen. It’s a little more expensive than the DIY method, but the results are stunning and very high end.

I use a company called Solid Stone Fabrics. This company has several dozen gorgeous fabrics to choose from including spandex, swimwear fabrics, silk chiffons, organza, duck, jersey, neoprene, fabrics with sequins, foiled color, metallics, even carpet!! If you contact them, they can ship you out a swatch ring of some amazing high end fabrics you’ll have to choose from. Ask for Luke Harris, he’s one of the owners and the main sales guy. Tell him I sent you!

Here’s a link to their website:
http://www.solidstonefabrics.com

Solid Stone will assign a graphic designer to your project and THEY will create a graphic design file to your specifications, for a reasonable set up fee.
Once your design is initially approved by you in an email, they will send you a sample of the design printed on the fabric of your choice. Once you approve the sample, you can order it as needed with a one yard minimum.

Using custom designed fabrics is a great way to raise your price tag. You can create a much more unique and cohesive fashion collection by using the same pattern or design on multiple items in different fabrics. Finding coordinating designs and fabrics on the open market can be a challenge. When you design your own fabrics, you can create matching stretch jeans, silky tops, make sheer cover ups paired with swimwear and more, just like all of the high end brands do and order your fabrics as needed.

If you’d like more insider tips on how to excel as a fashion designer, join my group on Facebook called “Clothing Designer Resources” and feel free to share your best connections, collections and advice!!

You can contact me at Gina@PsychoSeamstress.com